Apple vs. Apple

An Ad Age article discussed Apple’s recent comments regarding NYC & Co.’s use of an apple (the fruit) as part of their logo for their “Green NYC Campaign,” began last summer 2007. Apple is concerned that consumers will get confused.

Personally, I would think Apple should be in favor of this. While I think Apple has a strong enough brand to differentiate itself in consumers’ minds, I also think this would be a positive association, if one was made. ‘Green’ is the trend, now, and Apple Computers would be seen as a part of this trend. Also, if anything, simply seeing the ‘apple’ logo around New York could be free advertising for the computer company, whether it was a true conscious thing or not.