Dissecting Verbiage, ‘economy fundamentals’

Reacting to John McCain’s statement, “the fundamentals of our economy are strong,” TAPPED, a blog written by the team at The American Prospect researched the question of, ‘what are the fundamental of the economy?’ An interesting post, no matter what side you are on.

A Hiatus

I apologize for the hiatus…moving in the most recent weeks from Boston to New York. I am currently settling into my summer position with Fleishman-Hillard’s Healthcare Group…so far going very well. I foresee myself in ‘absorption’ mode for quite some time, but it’s been honestly wonderful. I’m learning a great deal, and I’m very much enjoying public relations. I will write more soon! Enjoy the day.

Apple vs. Apple

An Ad Age article discussed Apple’s recent comments regarding NYC & Co.’s use of an apple (the fruit) as part of their logo for their “Green NYC Campaign,” began last summer 2007. Apple is concerned that consumers will get confused.

Personally, I would think Apple should be in favor of this. While I think Apple has a strong enough brand to differentiate itself in consumers’ minds, I also think this would be a positive association, if one was made. ‘Green’ is the trend, now, and Apple Computers would be seen as a part of this trend. Also, if anything, simply seeing the ‘apple’ logo around New York could be free advertising for the computer company, whether it was a true conscious thing or not.